End Of Road For Ambassador - HM Calls It A Day
The management of the Hindustan Motors have
suspended the company’s Uttarpara plant
in West Bengal on 24th May 2014. The shutdown comes amid the lack of
orders and severe cash crunch. The plant employs 2,500 odd workers which would
be void of salary throughout the duration of this suspension of work.
The plant was producing hardly 150 vehicles due
to steep decline in orders and it was not feasible financially to continue
production. Hindustan Motors notified the stock exchanges that it has declared
suspension of work at its Uttarapara plant due to worsening conditions such as
low production, lack of funds, growing number of liabilities and lack of demand
for Ambassador.
It has been seven decades since the first Amby
rolled-out. Fondly called as the ‘Old Lady’ it was an icon of political power.
But since the launch of the Japanese powered small and zippy Maruti 800, the
Amby lost its foot-hold and eventually faded from the market. It received many
updates cosmetically as well as to its engine but the overall package didn’t quite
match up to the modern cars.
It is an emotional moment in the Indian Auto
Industry. HM has decided to call curtains on the Old Lady, the pride of India.
End of another era in the India Auto Industry after Maruti 800, the Amby will
remain alive in hearts of every automobile fan.
If you wish to share your Amby story with us,
just drop a mail to team-zest@motorzest.com or just put a comment below
Pics Source : wikipedia.com, indiatoday.in
Very interesting article.I am work on brezza vs creta comparison.
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