Top Spot For Volkswagen Polo In J.D. Power Asia Pacific 2014 India APEAL Study

Customer Satisfaction is the primary aim that a company aims for. Considering the auto industry, Volkswagen has certainly achieved this objective. This is evident from the survey conducted by J.D. Power Asia Pacific in 2014 in various segments like performance, quality, layout, etc.

It has been conducting its APEAL segment of study since 16 years, serving as one of the best platforms for the appeal judgement of a new vehicle. Vehicle appeal is often measured by its exterior, interior, storage & space, seats, driving dynamics & safety, visibility and fuel economy. APEAL study also focuses on such categories, along with audio/ entertainment/ navigation, heating, ventilation and air conditioning (HVAC) which are now emerging as the basic requirements of any vehicle owner.

In the study conducted over 8422 owners during the period between May and September 2014, Volkswagen has emerged at the top spot with a surge of index score in Automotive Performance, Execution and Layout (APEAL). In the premium compact segment, its Polo was ranked the highest whereas in the mid-size sedan segment, Vento finished at the decent 3rd position.

More than 8000 owners, apart from being satisfied with the appeal of Volkswagen, were also convinced with the initial quality and with their new vehicle experience. This is justified from the Initial Quality Study (IQS) also conducted by J.D Power Asia Pacific in 2014. IQS assess the owners experience with the new vehicle in the first six months, by identifying more than 200 problem symptoms. Volkswagen Polo and Vento registered 85 and 68 problems per cent vehicles respectively, to secure the 2nd position in both premium compact and mid-size sedan category.

“This survey emphasizes how each and every aspect of the engineering of our car translates into the highest level of customer satisfaction and quality that we aim to deliver”, said Mr Ruediger Kasparek, Head of Quality Assurance Volkswagen Group India. He further assured about constant customer feedback implementation, as the foremost priority of the company.