Tata Motors Launches ‘Special Power 1+1 Programme’ For All Nano Customers

Tata Motors has announced the launch of Power of 1+1 programme which is an exclusive campaign for all existing Nano Customers. Through this programme, Nano customers will have the exclusive oppurtunity to be among the first to own the new GenX Nano with Easy Shift (Automated Manual Transmission) that will be equipped with a host of exciting features for Gen-Next.

With this programme, the Nano owners will receive a special bonus of INR 20,000 in addition to the best market price of their old car. Also, the Nano customers can enroll into a referral programme that could help them win a cash prize of INR 5,000 for every referral. For car loans, Tata Motors has tied-up with preferred financial partners for attractive interest rates on car loans.

Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., said “As part of the Horizonext journey, we now bring the GenX Nano with latest technological advancements as we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering. The Nano, since its inception, has been a path-breaking, product offering class-leading value and selling more than 2.5 Lakh units since launch, to be among the top 5 models in the passenger vehicle market. A trait common to Nano customers has been their loyalty to the product and we have seen many repeat purchases and hence this special scheme! This product has been the most awaited car and we are pleased to reward the existing customers by offering them the first opportunity to own this smart city car.”

The Nano ‘awesomeness’ is making a difference to those who need it the most, with this campaign. Under this programme, Tata Motors will donate to Child Rights and You (CRY) on purchase of every GenX Nano on behalf of the customer and contribute towards the retention of girl children in school for a year. Nano customers will get a certificate from CRY in appreciation of the contribution

Tata Motors has been long known for its customer centricity, and the brand is focused on bringing the Indian passenger car market the highest quality combination of technology, space, comfort and fuel efficiency. Tata Motors has also launched HorizoNext, a customer-focused strategy for its Passenger Vehicle segment, with the help of which the company has worked towards providing the best customer experience; from best vehicle experience to superlative purchase experience and market service support.

To avail the Power of 1+1 offer, Nano owners can call on 1800-209-7979 or SMS GENXNANO to 5616161.  

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