Mahindra Names U301 Project As TUV300, Launch In Mid-Septmeber 2015

Mumbai, 30 July 2015 : Mahindra today named its much awaited SUV code named U301 as Mahindra TUV300, pronounced as "TUV 3-double-Oh" and where T stands for "Tough". In a press conference at Mahindra Towers in Worli, Dr. Pawan Goenka, Mr. Pravin Shah and Mr. Vivek Nayer revealed just the name for the battle-tank inspired SUV.

The TUV300 is based on an all new platform developed by in-house research and development team at the world class Mahindra Research Valley (MRV) in Chennai. This platform will be used for many new models apart from TUV300. The tank-like TUV300 will be powered by the advanced, hi-tech mHawk engine.

The design of the TUV300 has been inspired by a battle tank with raised shoulders, high front nose, flat roof, high ground clearance and straight bonnet which gives an iconic true blue SUV silhouette. The TUV300 will be launched by Mahindra in mid-September this year at Chakan, Pune. Stay with us for exclusive photos and launch coverage of the TUV300.