Tata Motors Launches Ace Mega At Rs 4.31 lakhs

Tata Motors today launched a new smart pick-up – Tata ACE Mega. Tata Motors claimed that with superior performance, enhanced looks, strong cabin with rated payload of 1-tonne, Ace Mega will offer the best-in-class fuel efficiency and lowest cost of ownership.

Launched at a price of Rs 4.31 Lakhs, ex-showroom, Thane, the Tata ACE Mega is available in Azure Blue color only. It will be available for sale initially, in seven states – Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Orissa, West Bengal and Tamil Nadu, and will expand to other states in a phased manner. 

“Tata Motors has been a pioneer in creating and growing the Small Commercial Vehicle market in India with its varied portfolio in this segment. With the advantage of being the market leader in the segment, we know our customer requirements very well and the ACE Mega is one such product which emerges out of our in-depth knowledge and consumer insight. With the introduction of the ACE Mega, we are confident that it will become a key business partner for millions of entrepreneurs and market load operators across the country. Like other members of the Tata ACE family, it will strongly contribute to an entrepreneur’s bottom line of business operations and progressively increase the top line with segment-leading uptime.” - says Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors Ltd., 

Tata Motors said the ACE Mega has been designed and developed for maximising revenues of the transport operator by ensuring more trips, more load carrying capability in low turnaround time and meeting requirements of both, intra and intercity transportation and can be easily driven on any kind of terrain. The vehicle is strategically designed to perform all tasks of a small pick-up and hence will be an all-rounder in this segment, helping the operator elevate his/her business. 

Tata Motors said the ACE Mega delivers best-in-class combination of power, speed, and fuel efficiency. It comes equipped with the technically advanced 4th generation 2-cylinder 800 cc DiCOR engine, which delivers a power of 40 HP. The light weight Aluminium engine and the smartly calibrated 5-speed gearbox facilitate a smooth drive and enhance fuel efficiency. Large brakes ensures best-in-class brake efficiency & longer life of the vehicle.  The strong and rugged front and rear leaf-spring suspensions and axles make the Tata ACE Mega the perfect vehicle for varied load and road conditions. Best-in-class speed of 90 KMPH ensures more trips due to the low turnaround time. In an economic environment where the cost of fuel is the biggest expense in business, the Tata ACE Mega, will offer the Indian customer, best-in-class fuel efficiency of 18.5 kmpl.