Youth Give A Big Thumbs Up To The CB Hornet 160R App

Digitization has been pretty overwhelming for the past couple of years in India . Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) marketing initiative in the digital world, Honda has launched an exclusive ‘CB Hornet 160R’ android mobile application for the generation hooked to social media. 

This is for the first time that bookings for a Honda two-wheeler are exclusively being taken through an app. Already in just 7 days since its launch, Indian youngsters have given a resounding thumbs up to the CB Hornet 160R app. Honda has advanced its plan to make the app available from initial 21 cities to 53 cities across India starting today.

BOOKINGS OPEN:

To book their CB Hornet 160R, customers need to simply click on the ‘Book Now’ option. After submitting the required information, the page will be re-directed to a secured online payment gateway. Here, customer can book his CB Hornet 160R for Rs. 5,000. 

This will be followed by a transaction confirmation and expected date of delivery of their bike. Available in 2 variants (Single disc and Double disc with CBS) and 5 colors (Neo Orange Metallic, Pearl Amazing White, Sports Red, Pearl Siren Blue & Pearl nightstar Black), the CB Hornet 160R is priced aggressively starting from Rs 79,990 (ex-showroom, New Delhi).

The app idea sounds pretty cool but, I am not a huge fan though. I am not gonna to buy a bike from the sound I hear from my smartphone or how it makes me feel. Honda just wants to attract market of Yamaha's FZ series and Suzuki's Gixxer. The bike looks pretty boring with simple lines and curves. The ride and power delivery must be pretty smooth. As always just wait for the full review.