Mahindra Launches Its Premium Pick Up ‘Imperio’
Mahindra & Mahindra
Ltd., a part of the US $16.9 billion Mahindra Group and a leader in small
commercial vehicles segment, today launched the Imperio, its
premium pick up. Developed to cater to the small and medium
businesses transportation needs, the Imperio is expected to enhance the face of
the pick-up segment in India with its stylish futuristic design, premium
interiors, superior performance and enhanced driving experience. The Imperio is
competitively priced at Rs. 6.25 lakhs
(ex-showroom Thane, for Single cabin BS3 variant).
The Imperio has a
sculpted aerodynamically designed exterior look with a distinctive front
grille, next gen headlamps, stylish bumper, 16 inch (40.64 cm) radial tubeless tyres and metallic colours,
lending it premium style, SUV stance and
a bold road presence. It comes with an overall build and finish, unseen amongst
commercial vehicles in India.
Further, some class-leading technology features
such as Fuel Smart technology, independent front suspension for a fatigue-free
drive, brake with LSPV, follow-me-home lights, keyless entry, telematics
compatibility and plush interiors with stylish new age dashboard, spacious
cabin, 2 din music system, power windows, ergonomically designed car-like seats,
HVAC with 4 step blower for added comfort, are amongst other additions that
redefine the premium feel.
Below the hood of next generation styling and
premium feel of the Imperio is its power -acked performance by Direct Injection
engine with Common Rail Technology with superior load carrying capacity of 1240
kg. The engine delivers 75
HP power (56 kW), 220 Nm torque (pulling power) and mileage of 13.55km/l.
The Imperio is unmatched in terms
of its head-turning style, performance, best in class safety and comfort
features thereby providing an enhanced driving experience to customers. With a
host of first in class features the Imperio scores highly over its nearest
competitors and is all set to take pick up segment to newer heights.
Speaking at the launch, Pravin
Shah, President & Chief Executive (Automotive), Mahindra & Mahindra
Ltd., said, “In keeping with our endeavour of offering first of its kind
world class products, we have launched the Imperio today which lays a strong foundation
for an entirely new generation of pickups. Being a market leader in the pick up
segment we identified need gaps to further consolidate our presence in the SCV
segment. A result of extensive consumer insight, Imperio reflects the changing
attitudes and aspirations of the commercial vehicle buyer, who chooses utility
with style. A true ‘Make-in-India’ vehicle, I am confident that together with
being a game changer, the Imperio will go a long way in
helping our customers to prosper and Rise. “
To be rolled out from
Mahindra’s state of the art Chakan plant, the Imperio comes with a
class-leading warranty of 3 years/1 lakh km (whichever is earlier). It will be
available in four variants, two single-cabin options (SC, SC-VX) and two double-cabin
options (DC, DC-VX) and in 3 exciting metallic colours of Lava Red, Verve Blue
and Arctic White. Imperio has undergone rigorous test runs and has been
validated on all performance, safety and reliability parameters. The vehicle is
supported by Mahindra’s service network, which is one of the largest and spread
across the country.
Key Features of Imperio
Stylish, Premium Exterior
The exterior of the Imperio
has the cues of an SUV, with its muscular body, sculpted aerodynamic design, 16 inch (40.64 cm) radial tyres, distinctive
front-grille, futuristic headlamps, imposing bumpers and the overall
aggressive stance. The cargo box seamlessly meshes with the cabin, further
enhancing the Imperio’s looks.
Car like Comfort and Features
When it comes to comfort there is no compromise. With its plush
interiors, SUV-like seating in a spacious, ergonomically designed cabin,
the Imperio offers ample leg and headroom. The Imperio Double Cabin takes the
luxury quotient a notch higher. The front seats are bucket seats with recliner
and slider arrangement to make the journey more pleasant while the 2nd
row has fixed bench seats with nap-rest. The Imperio also features air
conditioning with four-step blower for added comfort, 2 din music system for
entertainment on the go, ORVMs, central locking and keyless entry for hassle
free operations. The lower NVH level acts as a boon. Other features in the interior that add to
the convenience are utility box for easy access to utilities while driving, door trims with map pocket & bottle
holders, as well as wallet and mobile cases. The
Imperio with its superior cabin design, chassis and proven aggregates of Engine
and Transmission, delivers car like comfort and space.
Superior Performance
Powered by a 2.5
litre 4-cylinder engine with common rail technology, the Imperio offers 75
horsepower and a 220 Nm of torque for better acceleration even while hauling
its maximum payload of 1,240 kilograms. On other performance parameters such as
speed, stability and mileage it scores over competition. With a higher speed of
120kmph speed it can make more number of trips thereby increasing the earning
potential, while a mileage of 13.55 km/l will offer more savings per trip.
Further, the aerodynamically designed body offers higher stability.
Additionally, for peace of mind the Imperio comes with an exceptional warranty
of 3 years/1 lakh kms (whichever is earlier). All these will help in aspects such as
carrying higher load effortlessly, lowering the fuel
cost and enabling a faster turn-around time for the customer thereby improving
his earnings.
Advanced
Technology
The Imperio comes with Fuel Smart technology that enables one
to choose between power and fuel economy, independent front suspension for
comfortable and fatigue-free long drives, brake with LSPV for effective braking
with least effort, and other additional features such as ORVMs, follow-me-home
lights, keyless entry and telematics compatibility that also take the vehicle’s
premium quotient a notch higher.
Enhanced Driving Experience
With smooth ride and handling, 5 gear transmission with SUV like refined
and precise gear shift, lower turning radius for easy manoeuvring, low NVH
levels, tiltable power steering and HVAC, the Imperio offers an enhanced
driving experience.
Best in Class Safety
Safety has played
a key part in the overall design of the Imperio. ELR seatbelts allow freedom of
movement yet locks the belt effectively in case of an impact. It also has head
restraints as additional safety feature. It also offers child safety lock in
rear door of double cabin variant to prevent accidental opening of the doors
when the vehicle is in motion. The Imperio also features Engine Immobiliser
technology, preventing the engine from being started by any other key, minimising
chances of theft. Further, the Imperio comes with brakes with load-sensing
proportioning valves, allowing greater braking with the least effort, and the
stability of a 16 inches tubeless radial tyres. Every Imperio has passed with
high margins the regulatory requirement like survival space assessment, interior
impact & seat & belt anchorages.
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