New Skoda Rapid launched - quick look!!

It is always a good strategy to play to your strengths. SKODA AUTO India has made an effort to put their best foot forward with the launch of the new Rapid priced in the range of INR 9 - 13 lakhs. At a glittering event today, Mr. Sudhir Rao, Chairman and Managing Director of SKODA AUTO India revealed the sharp-looking, feature-rich new member of the Czech automaker's family.

Talking to the press, Mr. Rao emphasised that the new Rapid is an integral part of the model offensive strategy from SKODA. Since its launch in India in November 2011, the Rapid has been one of the highest-selling models for SKODA in India other than the Octavia and the Fabia. Even though it may not have been topping the C-segment sedan market, with the likes of Honda City and Maruti Suzuki Ciaz ruling the sales charts, the Rapid commands considerable presence in the hearts and minds of discerning customers and enthusiasts. With solid build quality, stylish and elegant exteriors, excellent handling and road manners the Rapid has been successfully able to carve a niche for itself. Aspiring young Indians looking for an upgrade in their lifestyle have been drawn towards the Rapid since its launch.

The new Rapid launched today takes the game to the next level by bringing some compelling features such as the new 'Drive' Central Infotainment system with a 6.5 inch colour touchscreen, Climatronic technology with rear AC vents, Cruise control and dual airbags among many others . The new Rapid comes with 1.6L MPI petrol engine as well as a new 1.5L TDI diesel. The prices for the petrol start at INR 8.35 lakhs and for the diesel from INR 10.44 lakhs (ex-showroom Maharashtra). It is available in three versions - Active, Ambition and Style. We will talk about the engines and versions of the new Rapid soon in a detailed review.